Learning and developing skills in networking is important for leadership success. Word-of-mouth referrals remain one of the best ways for organizations to grow, so it's crucial to prioritize building an effective network to increase and leverage resources through partnerships and collaborations. Building your network on social media is a great place to start. Some of our favorite platforms for networking are LinkedIn, Instagram, and Facebook.
The Networking Power of LinkedIn
The networking power of LinkedIn is unmatched by other social media platforms. LinkedIn is essential for professionals and organizations! This is a professional networking space for all things work and community. Linkedin makes it easy to connect with people in your target audience, those in your industry, and potential collaborators through direct messaging. When deciding who to connect with, think about people who could fill gaps in your network. Is there someone who could use your services? Without being pushy, kindly message them to keep you in mind if they are ever looking for services like yours. Take it a step further and offer a trial run or a discount. Does another organization offer services that you don’t, and vice versa? Could you collaborate? If so, send a message to schedule a virtual meeting to evaluate if the partnership would be a good fit.
Building Connections on Instagram
Next on the list of powerful networking platforms is Instagram. Try searching for podcasts related to your mission and see what comes up in the top posts. Take your time exploring, following, and engaging with the podcaster’s account. When ready, send a message expressing your appreciation for their work and your interest in being on their show. Mention that you'd like to connect via phone or Zoom to see if you would be a good fit. Be sure to offer value, such as a free service or product. If being on their podcast works out, come prepared with a special offer for them and their followers. Don’t be shy with your messaging! You may be pleasantly surprised by how responsive and kind people can be.
Engaging in Groups on Facebook
Your posts will get lost in the mix if you don’t network. For example, share your posts in local networking groups to build organic reach and engagement and interact with other like-minded Facebook posts. Run Facebook ads for an upcoming event or fundraiser. You may also consider starting a Facebook group of your own for your community to share their posts, ask questions, and start discussions. Need more ideas? Check out a previous article ‘50 Ways to Build Organic Engagement on Social Media.’
As a nonprofit leader, the success of your organization ultimately depends on you, so take the initiative to grow your network. Networking is all about being consistent with your outreach efforts. Finding the right partner organization, being on the right podcast, and finding the right Facebook community. When you find the right network, you can expect to embrace an abundance of opportunities. Remember, integrity, responsiveness, and honesty should be at the forefront of your mind when networking. Aim to give as much value as you hope to receive from others.
Networking can significantly enhance your nonprofit's impact. By building strong, meaningful connections, you’ll ensure your mission reaches further and resonates more deeply with your community.
