Mighty Penguin Speaks

50 Ways To Build Organic Engagement for Nonprofits

Mighty Penguin Speaks
Building organic engagement on social media is crucial for nonprofits to increase visibility, attract supporters, and fuel mission-driven initiatives. This article covers 50 ways to build organic engagement on the three major platforms: Facebook, Instagram, and Linkedin. Remember, any action performed on your content (likes, comments, shares, etc.) signals to the algorithms that they should show the post to more interested viewers. Facebook Share posts in local or relevant nonprofit Facebook groups. Mix it up occasionally, but maintain some consistency in scheduling content. Engage with location or cause-specific hashtags with your page. Share blog posts on Facebook. Post to your story. Share others' content to your feed or story. Work in engagement pod groups to request likes, comments, shares, etc. (works on all platforms). Engage with other nonprofit pages (like, comment, share, etc.). Start a Facebook group focused on your cause. Respond to messages. Join relevant groups from both your personal profile and your nonprofit page. Invite your friends to your Facebook group or page. Encourage feedback in your captions. Use 2-3 hashtags in your post captions. Engage with other people's posts after you post in relevant groups. Comment and show appreciation when people share your posts. Reshare your posts into your stories. Use consistent branding on your posts. Set up an auto-response in Messenger. Instagram Follow hashtags relevant to your cause. Use geotags on your posts. Use 5-10 relevant hashtags in your post description or comments. Include a description that prompts people to provide feedback or answer a question. Engage with similar accounts within 20-30 minutes of posting. Post in your stories. Like and comment on other people’s posts. Share your own posts into your stories. Send your posts to others when relevant. React to other people’s stories. Post reels as well as static posts. Ensure your account is set up as a professional profile. Share other people’s posts into your stories. Post at your highest engagement times according to the professional dashboard on your Instagram profile. Respond to comments. Share pictures to your story and include a link to your website when appropriate. Respond to messages. Post regularly. LinkedIn Join industry-specific groups. Respond to any comments and engage with your posts heavily within the first hour of posting to increase your chances of the algorithm favoring your posts. Use 2-3 location-based hashtags on your posts. Interact with posts within relevant industry or location-based groups. Join groups for your location (look for state and county groups). Send connection requests to people with mutual connections. Respond to messages. Share your posts in the groups you join. Post consistently. Repost other people’s content. Interact with posts that use hashtags you often use. Invite people to follow your nonprofit's page. Establish a group for your cause or specific nonprofit focus. Send messages and thank people for joining your group. Building a social media presence takes patience and dedication. Engaging with others is time-consuming, but it is a surefire way to grow organically. By consistently applying these strategies, your nonprofit can create a vibrant online community that supports and amplifies your mission.

Building organic engagement on social media is crucial for nonprofits to increase visibility, attract supporters, and fuel mission-driven initiatives. This article covers 50 ways to build organic engagement on the three major platforms: Facebook, Instagram, and Linkedin. Remember, any action performed on your content (likes, comments, shares, etc.) signals to the algorithms that they should show the post to more interested viewers.

Facebook

  • Share posts in local or relevant nonprofit Facebook groups. Mix it up occasionally, but maintain some consistency in scheduling content.
  • Engage with location or cause-specific hashtags with your page.
  • Share blog posts on Facebook.
  • Post to your story.
  • Share others' content to your feed or story.
  • Work in engagement pod groups to request likes, comments, shares, etc. (works on all platforms).
  • Engage with other nonprofit pages (like, comment, share, etc.).
  • Start a Facebook group focused on your cause.
  • Respond to messages.
  • Join relevant groups from both your personal profile and your nonprofit page.
  • Invite your friends to your Facebook group or page.
  • Encourage feedback in your captions.
  • Use 2-3 hashtags in your post captions.
  • Engage with other people's posts after you post in relevant groups.
  • Comment and show appreciation when people share your posts.
  • Reshare your posts into your stories.
  • Use consistent branding on your posts.
  • Set up an auto-response in Messenger.

Instagram

  • Follow hashtags relevant to your cause.
  • Use geotags on your posts.
  • Use 5-10 relevant hashtags in your post description or comments.
  • Include a description that prompts people to provide feedback or answer a question.
  • Engage with similar accounts within 20-30 minutes of posting.
  • Post in your stories.
  • Like and comment on other people’s posts.
  • Share your own posts into your stories.
  • Send your posts to others when relevant.
  • React to other people’s stories.
  • Post reels as well as static posts.
  • Ensure your account is set up as a professional profile.
  • Share other people’s posts into your stories.
  • Post at your highest engagement times according to the professional dashboard on your Instagram profile.
  • Respond to comments.
  • Share pictures to your story and include a link to your website when appropriate.
  • Respond to messages.
  • Post regularly.

LinkedIn

  • Join industry-specific groups.
  • Respond to any comments and engage with your posts heavily within the first hour of posting to increase your chances of the algorithm favoring your posts.
  • Use 2-3 location-based hashtags on your posts.
  • Interact with posts within relevant industry or location-based groups.
  • Join groups for your location (look for state and county groups).
  • Send connection requests to people with mutual connections.
  • Respond to messages.
  • Share your posts in the groups you join.
  • Post consistently.
  • Repost other people’s content.
  • Interact with posts that use hashtags you often use.
  • Invite people to follow your nonprofit's page.
  • Establish a group for your cause or specific nonprofit focus.
  • Send messages and thank people for joining your group.

Building a social media presence takes patience and dedication. Engaging with others is time-consuming, but it is a surefire way to grow organically. By consistently applying these strategies, your nonprofit can create a vibrant online community that supports and amplifies your mission.