Market Analysis

Mighty Penguin has the expertise and knowledge to help organizations analyze and report on a variety of topics, all with the intent to empower them to meet their goals and fulfill their missions.

Market Analysis: A market analysis starts with leadership meetings, stakeholder interviews, and focus groups to gather information about the organization’s target market. We collect comparable data from outside the organization to provide a robust foundation for analysis. The final report presents the findings of our research, analysis, and recommendations.

Roots Cause Analysis: A root cause analysis starts with interviews, focus groups, and other data collection activities to clarify key issues and their fundamental causes. The final report documents findings and recommendations for maximizing program impact.

  • Clark Planetarium

    Mighty Penguin Helps Clark Planetarium Achieve Fundraising Goals through Strategic Planning and Market Research