Case Statement

A good campaign starts with a good case statement. Mighty Penguin drafts this guiding document with the express purpose of leading the communication and solicitation requests for capital campaigns and other fundraising needs. Mighty Penguin develops the narrative of the project and its anticipated impact on the community. Backed by funding research, another essential aspect of case statement development includes potential naming opportunities, benefits to donors, and ways for funders to be engaged. The case statement also lists volunteers, leaders, and partners who will be involved in the campaign.