A corporate sponsorship packet varies from nonprofit to nonprofit, depending on needs and board preferences, but they all have one goal: to build mutually beneficial relationships with potential corporate sponsors and raise funds for your cause. Essentially, a corporate sponsorship packet is a sales pitch. To have an effective pitch, readers need to be swept up by the mission, vision, and impact of your organization, but also enticed by the benefits of becoming a sponsor.
The Title Page
Your corporate sponsorship packet should start with a cover or title page. This should include your nonprofit’s name, the name of the fundraiser, the date, your logo, relevant photos, and a link to your website. Make this page visually appealing to grab the reader's attention right away.
A Letter From the Executive Director
Include a letter from your Executive Director (ED). This letter should explain the mission, vision, and goals of your organization and briefly state the impact of your work. The ED should invite the corporation to become a sponsor for the event and express gratitude for their consideration. This personal touch can help establish a connection and convey sincerity.
Impact Report
Help potential sponsors understand where their funds will go and why your impact is critically important. Keep this section brief and visually interesting. Use charts, infographics, and photos to make it engaging. The packet shouldn’t be cumbersome to read through; it should be concise and impactful. Read our previous article ‘Making Your Impact Resonate’ for more ideas on conveying your impact.
Sponsorship Levels
Clearly outline the different sponsorship levels. Include the buy-in price for each level and highlight the benefits. Donors want to see the value in their contribution, so make the benefits enticing. This might include brand recognition opportunities, such as logo placements, mentions in press releases, and tickets to the event.
Reply Form
Include a reply form with your organization’s contact information. Provide space for the donor to input their information, including name, phone, email, and the sponsorship tier they would like to commit to. Offer several payment options, including credit card, check, and an online link or QR Code for easy access.
Most corporate sponsorship packets are 3-6 pages long. You want your packet to include all necessary information but also to be light on text, keeping it as visual as possible. Striking this balance is crucial. When asking for large donations, especially those in the range of $10,000 or more, go the extra mile to ensure your packet is tastefully designed and well thought out.
There are many different options for the packet format formats, such as regular 8.5 by 11 PDFs, tri-folds, or bi-folds. The sizing can vary depending on how you plan to deliver the packets, who you are delivering them to, and what type of event you are hosting. Put yourself in the shoes of your potential donors. Would they prefer a longer, glossier packet or something simple and brief? Know your audience and plan accordingly. There is no right or wrong way to create a packet; just ensure that the benefits to the sponsor and the impact they are supporting are clear.
By crafting a thoughtful and visually appealing corporate sponsorship packet, you can effectively communicate the value of partnership with your nonprofit, making it easier for potential sponsors to say "yes" to supporting your cause.
For more tips on creating effective sponsorship packets, contact Mighty Penguin today! We're here to help you make the most of your fundraising efforts.
